Urban Care

Urban Care is a Turkish hair care brand established in 2013 under the management of Selen Cosmetics. It focuses on providing innovative and environmentally friendly products targeting women in urban areas. The brand quickly distinguished itself in both local and international markets, earning the title of the best-selling hair care brand in Turkey for 2023. URBAN Care products are available in numerous local and international stores and are currently exported to over 40 countries, strengthening their position in the global market.